Fractional commercial team · Healthcare
Healthcare startups don't need another advisor. They need someone who's actually done the work.
OnBoard Healthcare Studio provides operating leadership for early- and growth-stage healthcare companies. We partner with founders and executive teams from first customers through Series C, helping build and scale sales, marketing, product, partnerships, and talent.
We don't hand you a deck and a bill. We embed, build the engine, and move on once it runs without us.
Built by operators
The difference between advice and ownership
We've carried the number
Quota, P&L, launch dates. Our team has owned commercial outcomes inside payers, providers, and health tech — not observed them from a slide.
Senior hands, not a pyramid
The people in the kickoff are the people doing the work. No junior bench, no ghost staffing, no handoff to someone learning your market on your budget.
Built to be handed over
Every motion we build comes with the playbook, the data, and the hiring profile so your team runs it after we leave.
Speed that matches your runway
Funded companies are on a clock. We work in weeks against a defined commercial thesis, not open-ended retainers.
Founders
The operators behind OnBoard
The people you meet are the people who do the work.
Albie Salvatore
Co-founder
Albie has spent his career building and scaling healthcare businesses by staying close to the market — turning real feedback from customers, sales teams, and partners into products and commercial strategies that work. He has led teams across commercial, product, marketing, and technology, helping take new ideas from early market validation through launch and scale. At OnBoard, he works with founders to understand the market, sharpen the strategy, and build sustainable growth engines grounded in what customers actually need.
Connect on LinkedInJeff McHugh
Co-founder
Jeff has spent his career building and scaling healthcare businesses, turning market opportunity into repeatable commercial growth. He has led go-to-market strategy, sales, partnerships, and market development across healthcare, with a focus on understanding how customers buy and building the teams and processes to reach them. At OnBoard, he works with founders to sharpen their commercial strategy, validate the market, and build sustainable revenue engines designed to scale.
Connect on LinkedInTestimonials
In our clients’ words
“We had a proven offering but needed the bandwidth and structure to scale it. OnBoard Healthcare Studio understood our market quickly, focused on what mattered most, and worked alongside our team to build the right commercial process. Within a few months, we had a clearer strategy, a stronger pipeline, and a team equipped to carry it forward on our own.”
ELT from 2 Multi-Billion Dollar Health Systems
Two engagements with the same executive leader across two health systems.
“OnBoard Healthcare Studio has been a true extension of our team, helping us turn a new product vision into a clear path to market. They’ve helped us identify the right technology partners, navigate integrations with leading EHR platforms, secure early pilot opportunities, and shape our go-to-market strategy. What sets them apart is their ability to work across product, partnerships, and growth — and then turn that strategy into real execution.”
Matthew Chaiken
Co-Founder BlinkRx - Leading Digital Pharmacy Platform
“OnBoard helped us turn a great aesthetics business into a clear, scalable growth story. Their go-to-market and marketing work shaped how we grew, strengthened our positioning, and helped us tell a compelling story to potential buyers—ultimately leading to our sale to a larger holding company. They’re practical, steady, and genuinely invested in your success.”
Jayson Dupre'
Founder and CEO, Strella Aesthetics
Capabilities
One team across the commercial surface
We scope to what's blocking revenue right now — and bring the rest of the bench when the constraint moves.
Go-to-market strategy
ICP definition, segmentation, pricing and packaging, and a channel plan grounded in how healthcare actually buys.
Sales engine build
Pipeline design, outbound motion, enterprise deal architecture, CRM hygiene, and forecasting your board can trust.
Payer & provider access
Contracting strategy, reimbursement pathways, pilot-to-enterprise conversion, and navigating committee-driven buying.
Product commercialization
Positioning, launch readiness, packaging tied to workflow value, and closing the gap between roadmap and revenue.
Technology & data
Integration strategy, EHR and interoperability realities, security review readiness, and a reporting layer that holds up.
Implementation & Customer Success
From pilot design, go-live playbooks, Platform deployment coordination, adoption metrics, and renewal readiness.
Engagement model
Embed. Build. Transfer.
A finite engagement with a designed ending. Success is measured by what keeps running after we're gone.
- 1
Embed
Weeks 1–4We join the team, not the vendor list. Diligence on pipeline, product, and data; direct time with customers and prospects; a shared commercial thesis with the founders by week four.
- 2
Build
Months 2–6We build and run the engine in-market — messaging, pipeline, pricing, process, and the systems underneath. Real deals, real feedback, iterated in the open with your team alongside us.
- 3
Transfer
ExitDocumented playbooks, instrumented reporting, and hired or trained owners. We plan our exit from day one and leave when the engine runs without us.
Contact
Tell us what's stuck
Send a short note about the company and the commercial problem in front of you. If we're the right team, we'll come back with a point of view — not a proposal template.
- — We work with funded healthcare companies, Seed through Series C.
- — Engagements typically run three to six months.
- — We take a small number of clients at a time.